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A Career in Marketing Technology and Operations: Why and Why Not

行銷科技人才搶手

MarTech Today, an online publication dedicated to digital marketing, has recently released the 2019 edition of their Marketing Technology and Operations Salary Survey. The survey results reveal the changing structure of today’s marketing teams, the career prospects, and pay discrepancies in the marketing technology industry.
數位行銷線上刊物《MarTech Today》最近公佈了2019年版的《行銷科技業薪資調查》,調查結果揭示了當今行銷科技業行銷團隊的結構變化、職業前景以及薪酬差異。

Among the more than 900 marketers surveyed, 365 were chosen for the analysis. The survey identified their job roles as belonging to one of three broad categories: marketing technology/IT (30.4%), marketing operations (24.4%), and marketing operations and technology combined (45.2%). As shown by the figures, the industry has taken on a more inclusive character, with marketing operations becoming increasingly interrelated with marketing technology. The trend has been witnessed in many companies today, where technology and data services have been woven into the fabric of marketing operations teams. While marketing technology is being integrated into marketing operations, its importance cannot be overstated; it has elevated the position of marketing operations from a lowly keeper of spreadsheets and documents to a strategic leader in digital marketing.

這份調查從900多位受訪者中,篩選了365位進行分析,將工作角色分成三大類:行銷科技/IT(30.4%)、行銷營運(24.4%)及結合行銷營運與科技(45.2%)。數據顯示,行銷科技業越來越具有包容性,行銷營運與行銷科技間的關聯性越來越緊密,許多公司技術與數據服務部門,已經通通納入行銷營運旗下,雖然在組織架構上,行銷營運吸收了行銷科技,但行銷科技的重要性卻是再怎麼強調也不為過:行銷科技拉抬行銷營運的高度,將之從一位默默無聞的試算表與文件管理員,提拔為數位行銷的策略領導者。

It is also important to note that the field seems to promise a smooth career path. According to the survey, 77.7% of those working in the field have received a promotion within the past two years, while 27.9% have climbed onto a higher rung of their personal career ladder within the past six months.

同樣值得注意的是,行銷科技似乎能保障職涯發展順遂,根據調查,過去2年內,77.7%的行銷科技人員獲得過升遷,更有27.9%在過去6個月內得到拔擢。

Better yet, although a background in computer science may ease you into this field, it is by no means a must. Only around 12% of the survey participants hold undergraduate degrees in computer science or another engineering discipline.

更棒的是,雖然電腦科學的背景有助於行銷科技的工作,但絕非必要條件,只有大約12%的受訪者有電腦科學或其他工程學科的學士學位。

While pursuing a career in marketing technology may appear enticing, women could find it disappointing. A gender pay gap begins to manifest itself in salary brackets higher than $125,000. As in many other professional fields, gender inequality is an issue that needs to be addressed in the marketing technology industry.

雖然行銷科技聽起來是令人豔羨的行業,但女性可能會覺得失望。年薪125,000美元以上的男女比例明顯拉開差距,跟其他許多行業一樣,性別不平等是行銷科技業亟須處理及改進的問題。

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