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A Career in Marketing Technology and Operations: Why and Why Not


MarTech Today, an online publication dedicated to digital marketing, has recently released the 2019 edition of their Marketing Technology and Operations Salary Survey. The survey results reveal the changing structure of today’s marketing teams, the career prospects, and pay discrepancies in the marketing technology industry.
數位行銷線上刊物《MarTech Today》最近公佈了2019年版的《行銷科技業薪資調查》,調查結果揭示了當今行銷科技業行銷團隊的結構變化、職業前景以及薪酬差異。

Among the more than 900 marketers surveyed, 365 were chosen for the analysis. The survey identified their job roles as belonging to one of three broad categories: marketing technology/IT (30.4%), marketing operations (24.4%), and marketing operations and technology combined (45.2%). As shown by the figures, the industry has taken on a more inclusive character, with marketing operations becoming increasingly interrelated with marketing technology. The trend has been witnessed in many companies today, where technology and data services have been woven into the fabric of marketing operations teams. While marketing technology is being integrated into marketing operations, its importance cannot be overstated; it has elevated the position of marketing operations from a lowly keeper of spreadsheets and documents to a strategic leader in digital marketing.


It is also important to note that the field seems to promise a smooth career path. According to the survey, 77.7% of those working in the field have received a promotion within the past two years, while 27.9% have climbed onto a higher rung of their personal career ladder within the past six months.


Better yet, although a background in computer science may ease you into this field, it is by no means a must. Only around 12% of the survey participants hold undergraduate degrees in computer science or another engineering discipline.


While pursuing a career in marketing technology may appear enticing, women could find it disappointing. A gender pay gap begins to manifest itself in salary brackets higher than $125,000. As in many other professional fields, gender inequality is an issue that needs to be addressed in the marketing technology industry.